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This web page xmas-poems.com has the following in the homepage, "Poems, verses, quotes." We saw that the website also stated " When you send a greetings card you want nice things to say inside the card." It also said " Even if the card already has a verse, you still have to decide what words to write, usually hand written, to express personal sentiments. This greeting card verses website brings you both; the words, phrases, sayings, verses and rhymes to include in a blank card andor the little one liners. Across Miles Poems Verses for Christmas Cards." The header had poems as the highest ranking optimized keyword. It is followed by verses for cards and quotes which isn't as ranked as highly as poems.